MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture.  For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries—giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen.  MTV’s programming and content covers everything from music, fashion, and lifestyle to politics, news and trends. 

MTV was named the World’s Most Valuable Pure Media Brand for the eighth year in a row, according to The Interbrand/Business Week 2007 World’s Most Valuable Brands Report.  MTV is the largest television network on the planet, reaching nearly 518.9 million households in 160 territories globally through 56 locally programmed MTV channels distributed in Africa, Asia, Australia, Europe, Latin America, the Middle East, Russia and the United States (As of December 31, 2007). 

MTV also operates several online destinations, communities, and virtual worlds, delivers and creates content for its robust MTV mobile platform, and develops cutting-edge gaming experiences including Rock Band, MTV’s first-ever game which was voted Best of Show at E3 2007 and declared “Game of the Year for Teens” by USA Today.  MTV also has interests in home video, radio syndication, recorded music, publishing and consumer products, and makes feature films under the MTV Films brand.

MTV ON-AIR
MTV recently celebrated 16 straight years as the number one rated 24 hour ad-supported cable network among the P12-24 demographic.  In a given quarter, more than 98 million different viewers watch MTV with over 47 million viewers are from our core P12-34 demographic.

In 2007, MTV ranked #1 in the 10 Spot (Mon-Thu 10-11p) among P12-34 versus all cable competition, and MTV also ranks as the #1 rated cable network among college students.  Additionally, MTV had 3 of the top 10 P12-34 rated basic cable series for the year, including The Hills, A Shot At Love With Tila Tequila, and Real World.  The 2007 MTV Video Music Awards (9/9/07) premiere was the highest rated telecast (excluding sporting events) on ad-supported cable among P12-34 for 2007.  The 2007 MTV Movie Awards (6/3/07) was the #1 rated telecast in television for the night among P12-34, beating all Broadcast and Cable programming.  Other recent MTV programming highlights included Making the Band, Run’s House, Human Giant, Rob & Big, Legally Blonde: The Musical, among others. 

MTV DIGITAL
MTV.com is the comprehensive multimedia destination and dynamic online community for the MTV audience featuring music content and videos, comprehensive show content and original programming, news, movies, games and other pop culture features.  MTV.com scored double-digit growth in 2007 with average monthly uniques growing by 35% and average monthly streams growing by 31% versus 2006.  In September 2007, MTV.com topped its previous record-breaking month of August with nearly 38 million visitors to the site, marking a +45% increase propelled by the 2007 Video Music Awards. 

In 2007, MTV launched six new virtual worlds, including ”Virtual Hills,” ”Virtual Real World Sydney,” ”The Virtual VMAs,” “Virtual Pimp My Ride,” ”Virtual Kaya,” and “Virtual Newport Harbor,” with viewers spending more than 183 million minutes in-world over the year.  Also in 2007, MTV launched nine social-media portals (RealWorldCasting.com, IAmOnTila.com, WannaBeMade.com, MySuperSweet16.com, NextorNot.com, ShortCircuitz.mtv.com, YoMamma.tv, Thelookrightnow.com, DancesFromTheHood.com) engaging audiences and generating 75 million page views and nearly 6 million visits throughout the year.

MTV MOBILE
MTV Mobile #1 music brand in the wireless space, delivering a stunning 16 million streams in 2007, up 90% over 2006.  The day after the 2007 VMAs was the most highly trafficked in the history of MTV Mobile video since launch on 2006, generating nearly double the number of average daily streams.  MTV Mobile also recently launched MTV Tr3s Mobile as a separate video channel across multiple carriers in March ‘07 and saw unprecedented growth. Streams have grown an avg. of 65% month-to-month since launch.

MTV Mobile continued to be an industry leader on 2007, being first to market on a variety of products, services and applications including the first-ever live simulcast of the VMAs on mobile phones; the first-ever live, multiplatform (on air/online/mobile) of a political event (MTV/Myspace Presidential Dialogues: McCain); the first-ever live simulcast on Verizon Wireless’ EVDO Vcast mobile video service (MTV/Myspace Presidential Dialogues: Obama and McCain); the first-ever mobile lyrics search (SMS and WAP) product in partnership with Gracenote; and announced first-ever media/entertainment brand to launch a mobile-only social network with MTV Tr3s “Con3xion.”

MTV ON DEMAND
MTV On Demand is #1 in the VOD TV Entertainment Category according Rentrak.  At the end of 2007, orders to MTV On Demand content were up 145% vs. 2006.  The number of unique set top boxes that placed orders to MTV On Demand content also increased 70% vs. 2006.  MTV On Demand celebrated several firsts in 2007 including MTV’s first movie premiere on VOD: Sweet 16 The Movie (Comcast), and MTV’s first VOD instant updates during VMA weekend (Comcast & TW).  MTV On Demand also premiered several series in 2007 including Two A Days (Comcast) and Real World Sydney (Comcast).

08.07.08  WARNING! CONTENTS MAY BE TOO HOT TO HANDLE! “MAKING THE BAND 4” IS BACK AND ON FIRE! SEASON PREMIERE TUESDAY, AUGUST 19TH AT 9PM ET/PT

08.04.08  KANYE WEST, BRITNEY SPEARS, JONAS BROTHERS, MARY J. BLIGE, FLO RIDA, DANITY KANE, PANIC AT THE DISCO, LIL WAYNE, TOKIO HOTEL AND LUPE FIASCO WALK AWAY WITH “2008 VIDEO MUSIC AWARDS” NOMINATIONS FOR “BEST POP VIDEO” AND “BEST HIP HOP VIDEO”

07.31.08  LOVE AND DREAMS ARE NOT FOR SALE MTV PRESENTS A BLOCKBUSTER EVENT FOR EXCLUSIVE PREMIERE OF NEW MOVIE MUSICAL “THE AMERICAN MALL” ON MONDAY, AUGUST 11 AT 9:00 P.M. ET/PT