COMPANY mtvU

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Broadcast to more than 750 college campuses, mtvU (www.mtvU.com) reaches upwards of 9 million U.S. college students, making it the largest, most comprehensive television network just for college students. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can’t be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change.

Scope

mtvU is in 97 of the top 100 DMAs - including all top 50 markets - and is measured by Nielsen Media Research. Schools range from Ohio State to Stanford, UCLA to NYU.

mtvU can be seen on campus in college dorm rooms, dining halls, fitness centers and student lounges. It is also the first MTV Networks channel distributed in its entirety over broadband, streaming 24/7 and on demand via mtvU.com.

Programming

Emerging music is the heart of mtvU. On air and online, the channel features thousands of music videos from artists bubbling up on the college scene which can’t be found anywhere else. mtvU is also home to the mtvU Woodie Awards - the only awards honoring the artists and music voted best by the college audience.

Emmy-nominated Stand In brings cultural icons like Nobel Laureates Elie Wiesel and Shimon Peres, Madonna, Senator John McCain, Sting, Bill Gates, Marilyn Manson, Tom Wolfe, George Clinton, Frank McCourt, Kanye West, Melissa Etheridge and others into college classrooms to surprise-teach for a day.

mtvU is a megaphone for college students, empowering them to effect positive social change both globally and locally. The network’s campaign to help end the genocide in Darfur, Sudan has enlightened millions, mobilized countless students to become involved, and was recognized with two Emmy Awards - including the 2006 Governors Award, the highest honor given by the Academy - as well as four Beacon Awards, cable television’s highest awards for public affairs excellence.

mtvU.com enables college students to vote their favorite videos into rotation on mtvU, apply for grants, discover unique opportunities to launch their careers, find out about on-campus events and much more.

Exclusive Opportunities and Contests

mtvU is a creative laboratory for college students. With ongoing competitions to find the best musicians, filmmakers, writers and digital pioneers on campus, mtvU gives students the chance to showcase their talents on a national stage and jumpstart their careers.

On Campus

mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways and shooting mtvU shows.